Commencing this week, the Metro Imaging front of house display features a unique large-scale piece of vinyl artwork specially created by the South London based artist group Beddow ‘n’ Battini. The work promotes the interactive exhibition inspired by London’s ‘True Inhabitants’, entitled The Journey North, combining literature and visual arts which is part of the Islington Exhibits.
The much-praised project has been created to unite writers, artists and animators and presents locations that have inspired each art piece. Beddow‘n’Battini share their experience of city living and enthusiasms for imagination with their collaborative artworks. They originally set out on a journey to speak about London however instead London spoke to them.
Writers set out upon Croydon to Holloway Road creating stories surrounding each location; culminating in the unique visual animation that can be viewed using the free Aurasma mobile app which brings the artwork to life. The interaive artwork allows you to hold up your choice of technology and the graphic image in front of you turns to an audible novel of animation where graphic artist, writer and animator align to tell a tale about London, across London and in this case, from east to south.
The exhibition is touring north London venues on a physical pilgrimage from N7 to N1 until the end of July, and can be seen at Metro’s Great Sutton Street lab on Thursday 25th July.