Metro is delighted to be supporting Thomas Knights’ new exhibition Red Hot currently on show in London this month. Red Hot is a groundbreaking stills and video exhibition devised to celebrate red-haired male beauty whilst also attempting to reverse the stigma attached to ginger men in the UK and re-define the perceived image of the redheaded male. The men showcased in the exhibition are masculine, chiselled, cool and proud of the way they look. These men will be the new icons for what will hopefully be a new positive rebranding of ‘the ginger’.
Fashion photographer and music video director Thomas Knights, a natural redhead himself has experienced personally the negative perceptions that come with being ginger, and having no red-haired male public role models to persuade him otherwise, he grew up feeling ashamed of his red roots.
He comments: “We have been conditioned to think ginger men are ugly and weak. I wanted to flip this on its head and present the redheaded male as the 'ultimate' alpha male.”
Celebrities such as actress Nicole Kidman and model Lily Cole ooze elegance and style and our western culture has put the ginger female on a pedestal leaving their male counterparts outside of the limelight. No other hair colour experiences a gender inequality in the same way. Just a couple of years ago none of the London modelling agencies had any red-haired male models on their books and red-haired actors were hugely underrepresented in TV and film. However, with the popularity of Prince Harry and actors such as Damian Lewis and Eddie Redmayne, all magnificent ambassadors for the red-haired male, public opinion does seem to be changing.
The Anti- Bullying Alliance are supporting Knights' efforts in this light-hearted and positive drive for change, helping to highlight the seriousness of the problem in the UK, stating, "The Anti-Bullying Alliance is delighted that Thomas Knights is using his incredible talent and the RED HOT exhibition to celebrate the beauty of red hair. We have a long history of singling out people with red or 'ginger' hair as the recipient of jokes in this country - and for children in the playground this can be used as an excuse to bully and intimidate, bringing real misery and unhappiness for those on the receiving end. We hope that through this exhibition all children and adults can be proud to be red and stand up to anyone that says otherwise!"
Metro produced and finished
a selection of the C Type prints on show in the exhibition and are offering edition prints
for all his works.