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An interview with Rebecca Scheinberg: Metro Award Winner, Dusseldorf Portfolio Review 2015

15 April 2015
Continuing our series of interviews with young upcoming photographers we recently caught up with Australian born Rebecca Scheinberg, recent winner of the Metro Imaging Award at the Dusseldorf Portfolio Review 2015.

1. Firstly congratulations on being awarded the Metro Imaging Award at the Dusseldorf Portfolio Review 2015– what does it mean to you to have won?
Thank you! It is such an honour to have been awarded the metro Imaging Award. It will allow me to not only further my practice with access to the wonderful facilities at metro, but also give me access to the wonderful advice of the metro technicians.

2. Your prize was a 12 month mentorship programme with Metro Imaging  - what are you looking forward to learning or hoping to gain from the experts here?
I am definitely looking forward to developing a good work-flow from capture through to printing, and really understanding how best to work with my aesthetic to present it in the best possible way.

3. You graduated last year from LCC with a First Class BA in Photography, can you pinpoint the greatest lesson you learnt during your time there?  
I think the most valuable thing I learnt at LCC was that everyone's process is different, and that it's important to fully embrace that.

4. Your style of photography seems in essence to be still life, but not in the traditional sense. How would you describe your style?

My work has quite a strong graphical underpinning no matter the subject matter - whether it be a portrait or still life. I am interesting in creating images that simultaneously seduce you in and only to become hollow and empty once you begin to scratch the surface.

5. What inspires that style?
I am definitely inspired by the seduction of advertising, and how we navigate the daily interactions with the digital screen.

6. Did you always have an ambition to become a photographer and if so what do you think sparked that interest?
No actually! I fell into photography a little later than most, and began from quite a naive point of view. I think I was always drawn to the immediacy of photography as a medium and it's ability to be both an indexical reference to something tangible and completely abstract at the same time.

7. Do you have any upcoming exhibitions or projects you can tell us about?

I am really excited to be a part of The Waiting Room Exhibition: Dimension(s) Variable. The exhibition aims to explore the impact of the internet, social media and new digital technologies on contemporary art practice.

8. Do you have any particular photography/career goals you'd like to achieve?

I am always looking to further my practice, getting deeper into the subject matter I am interested in. I would also like to continue to intertwine my art and commercial work, blurring the boundary between the two.

For more information about Rebecca and her work
For more information about the Portfolio reviews at Dusseldorf Photo Weekend 2015

Images © Rebecca Scheinberg

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