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  • Direct to Media PrintingDirect to Media Large Format Printing - Print your image directly to a material of your choice. Print directly to Perspex, aluminium, wood, glass, Dibond, Slate and more.
  • Professional Photographic PrintingProfessional photographic printing including C type prints, Giclee prints to black and white prints. Lambda prints, large format Lightjets and Duratrans.
  • Photographic Framing and MountingFull bespoke photographic framing options from classic wood frames, card, Fomaex, Perspex photo mounting to specially designed lightboxes.
  • Creative Retouch ServicesA talented team of London creative retouchers who combine expertise with creative advice for professional photographic services.
  • Photographic Film Processing & ScanningPhotographic film processing and scanning, offering a wide range of high quality photographic film lab services in London.
  • Student Photographic Printing & Processing Student services for photo printing, mounting and framing plus film lab services for end of year shows and exhibitions.

Announcing the new Metro Imaging website

03 August 2012
The Metro site we have just put to bed was designed in 2007, live in 2009. In the intervening years it has served us well, but as the web has become more and more key to company success, we decided to give it something of a new lease of life.

Listening to recommendations made to us by various consultants, amongst them Search Engine Optimisation consultants at Croud, Social Media consultants and design advice from Ranch, who have helped us maintain a consistent brand across thirty years, we designed a site that would better represent Metro Imaging for the coming years.

Ranch started with the logo, which they felt needed a bit of an update. One thing we had learnt was that we needed to start using “imaging” again as “Metro” was getting confused with other brands.

We wanted to use the homepage to better effect, by running customers through our services and bringing to the foreground new products. We also wanted to incorporate a ‘mission statement’ about who we are. The new site uses the homepage to explain everything we do.

Colour coding and cross referencing
A new section was written to describe the ‘other’ services Metro offer which have never featured on the site before: consulting, working with artists and designers, archiving and restoring images, installing and shipping works.
All sections link to relevant services through the toolbar, an idea we used first on the Metroprint site to cross link content and provide users with a more rounded view of other content on the site, with each section colour-coded so we could check that all areas were being spread evenly across the site wherever relevant.
A crucial change in the site structure is the renaming of the C Type services. We felt that customers were getting confused by machine names and print types so all C Types now come under “Lambda and Lightjet C Types”. Customers can choose which service they want: Standard (the old Lambda C Type service) or Premier. An FAQ section gives a rounded view of the differences between all the services we offer.

How to Order
Ways of ordering have been grouped into one section: Order Prints Online which offers customers the facility to upload files, order by mail, send us their film by post or use Metroprint.

Room to Grow
The new site is designed to grow, so the first stage has room for, but does not yet include the following features:

•    Customer interviews: we would like to interview key customers to shed more light on the “extras” that Metro offers and give examples of how we work long term with clients.

•    Slide shows for framing, lightboxes, Perspex mounting, aluminium mounting. The idea is to show the whole process, from start to finish.

•    FAQ – let us know if you have any ideas for this section

•    News – as always let us know of any good ideas for stories.

We hope you like the new site. If you have any queries or suggestions, or even if you spot the odd typo please do let us know.

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