The Metro site we have just put to bed was designed in 2007, live in 2009. In the intervening years it has served us well, but as the web has become more and more key to company success, we decided to give it something of a new lease of life.
Listening to recommendations made to us by various consultants, amongst them Search Engine Optimisation consultants at Croud
, Social Media consultants and design advice from Ranch
, who have helped us maintain a consistent brand across thirty years, we designed a site that would better represent Metro Imaging for the coming years.
Ranch started with the logo, which they felt needed a bit of an update. One thing we had learnt was that we needed to start using “imaging” again as “Metro” was getting confused with other brands.
We wanted to use the homepage to better effect, by running customers through our services and bringing to the foreground new products. We also wanted to incorporate a ‘mission statement’ about who we are. The new site uses the homepage to explain everything we do.
Colour coding and cross referencing
A new section was written to describe the ‘other’ services Metro offer which have never featured on the site before: consulting, working with artists and designers, archiving and restoring images, installing and shipping works.
All sections link to relevant services through the toolbar, an idea we used first on the Metroprint site to cross link content and provide users with a more rounded view of other content on the site, with each section colour-coded so we could check that all areas were being spread evenly across the site wherever relevant.