When renowned photographer and artist Herb Schmitz unearthed a body of work which had been hidden deep in his files since the seventies and asked for our help in printing them, we were thrilled. The images, all previously unpublished, were then collated for his new exhibition at the Unseen Photo Fair in Amsterdam last month.
This collection of wonderful images give us a glimpse into the sometimes forgotten glamour of the 70’s. Many locations in London which at the time were very hip and cool were used as the setting for the shoots including Herb’s Covent Garden studio; Terence Conran’s Neal Street restaurant; the fish restaurant Sweeting’s in the City; Bertorelli’s in Charlotte St; the infamous Julie’s in Notting Hill and the Serpentine Gallery and Park. Unsurprisingly the models were equally cool: Barbara Trentham, the actress/model who later married John Cleese; Cindy White who dated Brian Ferry; the male model Marion, who rather unexpectedly brought the grace of a professional dancer to his work and Yvonne Gold who created the makeup for the ‘Cabaret’ shoot.
Many of the projects had generous budgets from interior designers such as Sandersons who were eager for the cutting edge images to feature in their huge room sets, his artistic eye enhancing the colours and patterns. Fashion and beauty influences were form Tommy Roberts, then Mr Freedom; Vivienne Westwood; Katherine Hamnett and the make-up artist Pierre La Roche.
“Herb’s willingness to put everything he had into a shoot and encourage the models, stylists and make-up artists to express themselves ensured that the work was never predictable.” reflected Herb's partner, Pat Doyle.