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Metro support Chicha Art: Pop-Up Exhibition and Auction

12 November 2013
Metro is thrilled to be supporting a one-off, pop-up exhibition and silent auction of twenty limited edition, hand-printed Peruvian Chicha music posters, coming to London for one day only on November 18th 2013.

The Chicha Art Project is a new initiative, founded in London by art director Elke Hanspach and Karin Hanspach in collaboration with the Anglo Peruvian Society. All the funds raised from the sale of the artwork will go to support art workshops for underprivileged young people in the disadvantaged neighborhood of Alto Peru in the district of Chorrillos, Lima. This project will benefit struggling communities by teaching them industry specific skills and by giving them access to a mentoring programme led by well-known local artists. The objective is to create new avenues of development through visual arts.

Chicha (pronounced chee-cha) is the word given to describe the fusion of Peruvian cultures resulting from a mass migration of people from the provinces to the capital in the second half of the 20th century. This fusion influenced many aspects of modern culture in Peru, specifically Lima, including music, art, design, and architecture.  Chicha music, a unique genre, is a blend of indigenous and western-influenced sounds.  The concerts of live Chicha music are a part of life for local, often under privileged communities. To promote these concerts, massive posters dominate urban areas with their unique and energetic graphic language, which not only reflects the music but Peru’s vibrant culture itself. Screen-printed by hand in dedicated workshops, these posters use only a small number of the most arresting neon colours with black backgrounds or outlines. Every space on the sheet is used up by hand drawn typefaces and every new design is a one-off.

Metro has produced a large-scale vinyl wall print along with a series of black frames for the gallery in which the original poster artwork will be suspended, unglazed which will all be auctioned on the night to raise awareness and funds for the charity.

Maddox Art Gallery, 52 Brook’s Mews, London W1K 4ED

Exhibition Date: 18th November 2013
Opening times: 11:00am-5:00pm

Click here for more information about the pop-up exhibition
Click here for more information about Chicha Art

Admission to the exhibition and auction is free

Images ©
Ate, Lima Peru 2013, Courtesy Chicha Art
Poster drying at CEA 2013, Courtesy Chicha Art
Poster typography at CEA Lima 2013, Courtesy Chicha Art
Image No.1 Alegria by CEA, Courtesy Chicha Art: Shot by Jorge Luis Dieguez
Image No.2 Sabor Latino by Afiches Mariella Courtesy Chicha Art: Shot by Jorge Luis Dieguez

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