With the international trend for beards showing no signs of abating, this March sees the opening of ‘Beard’ the acclaimed exhibit by London-based photographer Brock Elbank at The Regional Museum of Kristianstad, Sweden.
Metro is thrilled to be producing over fifty large scale vinyl prints
for the show which originated from a charity drive entitled #Project60, created by Brock Elbank
for his friends charity ”Beard Season” in order to increase awareness about skin cancer. 1400 bearded subjects applied from around the world and the final 54 selected travelled to Brock’s home in the UK to be photographed. The resulting series of images which became ‘Beard’ was originally exhibited at Somerset House in 2015 with a broad ranging hirsute collection of models: young and old, famous and unknown, the actor John Hurt, Harnaam Kaur (whose polycystic ovaries have caused facial hair growth) and Italian designer Angelo Gallamini.
Brock Elbank’s idea for #Project60 was to produce a Casino quality pack of picture playing cards showcasing the 54 beards, which would include Beard Season’s ’Lucky’ card challenging the player to get a skin check for melanoma and ’pass on’ that ’Lucky’ card to someone they cared about, thus spreading the awareness against the disease.
The Regional Museum of Kristianstad, Sweden will feature favorites from the London show as well as new images photographed by Brock Elbank during the last year including Beard Season founder Jimmy Niggles, Footballer Tim Howard, Ricki Hall, Billy Huxley, Nick Wooster and TV’s Graham Norton who have become ambassadors for charity’s cause.
Additionally the museum will be hosting a series of lectures about everything from the history of the beard, grooming tips, a contest for the best-looking beard as well as new methods in detecting skin cancer.
In addition to the Swedish exhibition a smaller edited show will be taking place in both Berlin and Sydney in March 2016, where Brock Elbank is represented Michael Reid Gallery